vineyard vines
Highlights from the Good Life.
Select spreads and content from vineyard vines’ catalogs and print collateral. I work closely with the design and marketing teams to craft compelling brand engagements that always promote the Every Day Should Feel This Good mindset.
Catalog & Print
Video
An assortment of brand video content, including promotional material, social posts and internal communications. I was responsible for the ideation, outlining and scripting of each concept before working with our video team to capture and edit the video.
Email & Digital
Even though I’ve written 1000+ marketing emails at vineyard vines, for every category, product, promotion and event imaginable, I still get jazzed about the fact that 2 million people read my words almost every day. It’s also been an honor to profile a number of the brand’s Real Good People, bringing their stories to a national audience.
SL: Fall Feature: The Harbormaster Jacket
PH: One jacket, three ways to wear it
SL: Men’s Jeans Are Back. In. Stock.
PH: The moment you’ve been waiting for, fellas.
SL: New Arrivals: January Edition
PH: Everything you need to stay comfy, indoors & out.
SL: You're Invited: Kentucky Derby Essentials
PH: Get set for horse racing's biggest party
SL: Outfit Inspo For Your Spring Parties
PH: Don’t stress the dress code
SL: Forecast: Shorts Weather Is Coming
PH: You need ‘em, we’ve got em.
